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Research papers

Find & accelerate revenue growth for brands

The Consumer Decision Journey is one of the most researched areas in the marketing community. However, it's still a challenge for many companies to transform insights obtained through this model into actions that deliver revenues. To truly leverage...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Yee Mei Chan, Herman Sanchez, Kimberley Hiu
Company: Kantar
May 13, 2018
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Citation

Chan, Sanchez and Hiu (2018a, May 13). Find & accelerate revenue growth for brands . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/find-accelerate-revenue-growth-for-brands-